I just received the most amazing email, passed on by a friend from an organization called MoveOn.org. Their slogan is "democracy in action." It began:
"The response to our emergency petition to the U.N. Security Council has been nothing short of extraordinary. Less than two days after the petition was launched, over 550,000 people have signed, from over 200 countries. It's a strong message from the peoples of the world that the
Security Council should support tough inspections in Iraq, not war. It's also the fastest-growing online petition we've ever seen -- and already one of the largest in history...."
It remains to be seen just what impact something like this can have, but it is amazing how technology enables such rapid mobilization of opinion.
Even more amazing to me was this validation of grassroots marketing:
"Our "Inspections Work. War Won't." message is on a quarter of all the
busses in Washington D.C. The financial support of MoveOn members for these initiatives has been overwhelming -- you funded over 100 local ads in less than a day!"
Governments, companies, churches, all organizations, causes and individuals: Stand guard. Your advesaries have never before in the history of mankind been so able to make a statement.