This month, Hilton HHonors is touting Oregon as a destination. Hilton's take on the state? 
Oregon is a place that satisfies both wilderness seekers and sophisticated travelers. Having won numerous awards for environmental excellence, Oregon is a study in expertly balancing a growing city with surrounding wildlife. In Oregon, you can snowboard in the morning, visit a winery in the afternoon and watch the symphony at night....
I love how "Oregon" becomes a synonym for "Portland" in the eyes of the their copywriter.
The timing of this promotion is also amusing, given that Hilton just announced its intention to sell its 782 room downtown Portland property (though it is expected to retain management).
Comments