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It's all about cool

Andy Raskin, a writer for Business 2.0 magazine and recent Windows user, recently did an experiment at CompUSA:

First, I typed the lead sentence of my next Business 2.0 story in a Word document on a (Sony) Vaio running (Windows) XP. Then I typed the same sentence in a Word document on a PowerBook running OS X. And this, ladies and gentlemen, is the genius of Steve Jobs: The sentence looked cooler, weightier, hipper, more worth paying attention to -- on the PowerBook. Writers and other creative artists know that this cannot be explained rationally. It just is, and it's worth money.

He bought the Apple PowerBook.

February 04, 2004 at 02:50 PM in Design | Permalink

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